About Al Patey
Al Patey is the president and founder of Paradigm Training, a corporate training company originally based in Edmonds, WA. He now resides in Victoria, BC. Al has been conducting seminars on sales psychology and coaching since 1989. He has conducted sales training in Canada, Australia, England, Germany, China, Thailand, India, Singapore and the United States.
Al Patey has authored three training programs
- Principles of Sales Mastery
- Coaching Sales Effectiveness
- Principles of Service Excellence
Al has a gift of making complicated concepts simple and usable. He keeps you on the edge of your chair for a full three days. His dynamic style of training is informative, engaging and entertaining.
ROI - A Message from Al Patey
According to research, quality sales training will boost sales productivity by at least twenty percent. By having sales managers coach salespeople after sales training, you can double or triple these results.
Within four to six weeks of a Sales Mastery seminar, one or two salespeople make a major sale that they would not have made without the training. This sale pays for the training ten to fifteen times over. Minimally, you can expect each salesperson to make one additional sale per quarter as a direct result of the training. The ROI is profound.
Last year, a salesperson in one of my seminars told me that he had recently lost a sale because he did a poor job at 'needs assessment'. The day after the seminar, he went back to the prospect, did the needs assessment over again and on the spot, addressed all their needs. He won back a 1.2 million dollar deal. This kind of result speaks for itself.
“Organizations struggle with the challenge of improving sales productivity and results more today than ever. No longer do prospects need sales people for information alone. Prospects today need to become more acutely aware of the cost and implications of the problems and challenges they are living with and how your solution can uniquely address them. This is what The Principles of Sales Mastery teaches through practice, feedback, and repetition. This methodology is observable, coachable, and sustainable and dramatically improves the effectiveness of the sales force. Teaching your sales people to recite “pitches” and do product presentations has never been more costly and irrelevant. Today it is about facilitation, not presentation.
I have had the privilege of learning and teaching The Principles of Sales Mastery for 18 years. As a corporate trainer, I have used Al Patey to fundamentally change the way our organization thinks about the role of selling in this growingly complex and competitive market. The skills, behaviors, and practices encompassed in the program have been an accelerator in the achievement of better sales results. Additionally, Sales Mastery can improve the effectiveness of your marketing efforts and transform the organizations focus from product to prospect enhancing the power and effectiveness of your campaigns. When selling matters, Sales Mastery is the program.”
David Levesque, VP Market Development, SonoSite, Inc. - Bothell, WA
Former Director of Training – Philips Healthcare